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puhala.com

Musings of Michael Puhala

  • About
  • Writing
    • My book
    • Musings
    • Newsletter
  • Professional
    • Press & Pods
    • Work With Me
    • CV
  • Ten:Ten
    • About Ten:Ten
    • MovementOS
    • Panerai Luminor Marina
  • Pics
  • Web Store

MovementOS - https://mvmtos.com

The Operating System for Modern Watch Flippers

MovementOS is a lightweight tracking and workflow system built specifically for individual watch flippers who want clarity, control, and confidence as they scale, without the cost or complexity of dealer software.

If you’re flipping watches as a side hustle or solo operation, chances are you started with a spreadsheet. That works, until it doesn’t.

MovementOS exists for the moment when things get real.

Why MovementOS Exists

Most watch flippers don’t need enterprise tools, marketplaces, or dealer-grade inventory systems.

They need answers to simple but critical questions:

  • How much capital do I have deployed right now?

  • What’s my true profit per flip after fees and shipping?

  • Which watches are moving fast, and which are tying up cash?

  • How am I actually doing over time?

Spreadsheets eventually break under that weight. Dealer software overshoots it entirely.

MovementOS was built to live in the middle.

Built for the Solo Flipper

MovementOS is designed for flippers who are:

  • Running 1–10 watches at a time

  • Cycling capital intentionally

  • Focused on deal velocity and risk control

  • Optimizing for clean execution, not storefront optics

This includes many traders who have learned the fundamentals through programs like Watch Trading Academy and want a system that supports that methodology without adding friction or unnecessary cost.

What MovementOS Does (and Doesn’t)

What it does

  • Replaces spreadsheets with a purpose-built system

  • Tracks buys, sells, fees, and true net profit

  • Shows capital at risk across active deals

  • Keeps a clean historical record of every flip

  • Helps you scale without losing visibility

What it doesn’t do

  • It’s not dealer software

  • It’s not a marketplace

  • It doesn’t force complex workflows

  • It doesn’t assume you’re running a shop

MovementOS stays out of the way and lets the work speak.

From Spreadsheet to System in Minutes

MovementOS is intentionally simple to adopt.

If you’re already tracking deals in a spreadsheet, you’re not starting over. You’re upgrading.

Most users are up and running in under 10 minutes, with zero learning curve and no change to how they think about flipping, just better structure underneath it.

Pricing That Matches Reality

MovementOS costs $10 per month.

That price is intentional.

  • One average flip covers a full year

  • No contracts

  • No feature gating

  • No pressure to “scale into” complexity

It’s software priced for how solo flippers actually operate.

Who MovementOS Is For

MovementOS is a great fit if you:

  • Have outgrown spreadsheets

  • Want better capital clarity

  • Are flipping watches part-time or solo

  • Don’t want to pay dealer-level pricing

  • Value clean execution over bells and whistles

If you’re running a high-volume dealership or managing multiple sales channels, you may eventually outgrow MovementOS, and that’s okay. It’s built to support the phase you’re in now.

Built by a Flipper, Not a Vendor

MovementOS was created by someone actively flipping watches, dealing with the same questions, constraints, and tradeoffs as its users.

It’s not software built from a boardroom assumption of what flippers should need.

It’s built from lived experience.

Get Started

If your spreadsheet is starting to feel fragile, cluttered, or stressful, MovementOS gives you a calmer, more reliable way forward.

Clear tracking. Clean decisions. No excess weight.

MovementOS is where spreadsheets evolve into systems.

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